Taylor Made website design & branding identity
Taylor Made website design & branding identity
Taylor Made website design & branding identity
Crafting a digital presence that tells the story of a passionate carpentry business
Crafting a digital presence that tells the story of a passionate carpentry business
Crafting a digital presence that tells the story of a passionate carpentry business
Webflow design
Webflow design
Webflow design
Brand identity
Brand identity
Brand identity
Digital strategy
Digital strategy
Digital strategy
Challenge
Challenge
Challenge
Translating traditional craft into modern brand language
Translating traditional craft into modern brand language
Translating traditional craft into modern brand language
We bridged the gap between traditional woodworking and contemporary brand communication, creating a timeless identity.
We bridged the gap between traditional woodworking and contemporary brand communication, creating a timeless identity.
We bridged the gap between traditional woodworking and contemporary brand communication, creating a timeless identity.
Strategic brand goals
Strategic brand goals
Strategic brand goals
The Brief
Taylor Made wanted a website and brand suite that truly speaks to their craft—something more than a simple showcase, a digital tool that actively attracts and converts local clients in Carmarthenshire. They needed a logo and materials that embody the precision and care of their carpentry work, while an SEO strategy would ensure they stand out for local searches.
The Brief
Taylor Made wanted a website and brand suite that truly speaks to their craft—something more than a simple showcase, a digital tool that actively attracts and converts local clients in Carmarthenshire. They needed a logo and materials that embody the precision and care of their carpentry work, while an SEO strategy would ensure they stand out for local searches.
The Brief
Taylor Made wanted a website and brand suite that truly speaks to their craft—something more than a simple showcase, a digital tool that actively attracts and converts local clients in Carmarthenshire. They needed a logo and materials that embody the precision and care of their carpentry work, while an SEO strategy would ensure they stand out for local searches.
The Research
We focused on understanding Taylor Made’s unique value in a competitive local market. Research covered local search habits and user needs, revealing a strong desire for clear, trustworthy messaging highlighting craftsmanship and customer care. This informed both SEO priorities and user experience.
The Research
We focused on understanding Taylor Made’s unique value in a competitive local market. Research covered local search habits and user needs, revealing a strong desire for clear, trustworthy messaging highlighting craftsmanship and customer care. This informed both SEO priorities and user experience.
The Ideation
Using research insights, I mapped user journeys that naturally guide clients through the craftsman's story, credentials, and encouraging enquiries for his services. Early ideas balanced a strong visual identity with digital usability reinforcing brand personality and service quality.
The Ideation
Using research insights, I mapped user journeys that naturally guide clients through the craftsman's story, credentials, and encouraging enquiries for his services. Early ideas balanced a strong visual identity with digital usability reinforcing brand personality and service quality.
Traditional meets modern
Traditional meets modern
Traditional meets modern
Initial Presentations & Designs
Initial logo concepts, van decal mock-ups, and landing page designs were shared. The client engaged enthusiastically, with valuable feedback helping adjust visuals and messaging. The designs captured the essence of Taylor Made but allowed room for refinement to better reflect growth ambitions.
Initial Presentations & Designs
Initial logo concepts, van decal mock-ups, and landing page designs were shared. The client engaged enthusiastically, with valuable feedback helping adjust visuals and messaging. The designs captured the essence of Taylor Made but allowed room for refinement to better reflect growth ambitions.
The Redesign
Refinements focused on enhancing logo versatility and integrating marketing assets cohesively across digital and physical touchpoints. Van decals were redesigned to include a QR code linking to the new site, bridging offline and online presence effectively.
The Redesign
Refinements focused on enhancing logo versatility and integrating marketing assets cohesively across digital and physical touchpoints. Van decals were redesigned to include a QR code linking to the new site, bridging offline and online presence effectively.
The Full Process
This project is a great example of ongoing collaboration, with branding and marketing elements added over time. Starting from a simple logo bundle, we expanded into vehicle signage, website features, social media assets, and business cards. Regular check-ins and iterative enhancements keep the branding fresh and aligned with client success.
It is always great to see Andy turn up in his logo embroidered T-shirt and hat.
The Full Process
This project is a great example of ongoing collaboration, with branding and marketing elements added over time. Starting from a simple logo bundle, we expanded into vehicle signage, website features, social media assets, and business cards. Regular check-ins and iterative enhancements keep the branding fresh and aligned with client success.
It is always great to see Andy turn up in his logo embroidered T-shirt and hat.
Webflow build and design
Webflow build and design
Webflow build and design
The Challenges
Managing phased development while maintaining consistent brand identity was key. SEO integration had to be forward-looking, ensuring minimal disruption as the site and its content evolve. Balancing fresh design updates against Taylor Made’s established recognition requires careful communication.
The Challenges
Managing phased development while maintaining consistent brand identity was key. SEO integration had to be forward-looking, ensuring minimal disruption as the site and its content evolve. Balancing fresh design updates against Taylor Made’s established recognition requires careful communication.
The Challenges
Managing phased development while maintaining consistent brand identity was key. SEO integration had to be forward-looking, ensuring minimal disruption as the site and its content evolve. Balancing fresh design updates against Taylor Made’s established recognition requires careful communication.
The Final Presentation
The final deliverables included an adaptable logo suite, business cards, van decals with QR codes, a landing page website optimised for local search, and social media footers. Documentation supports future SEO work and content updates like customer reviews and project carousels.
The Final Presentation
The final deliverables included an adaptable logo suite, business cards, van decals with QR codes, a landing page website optimised for local search, and social media footers. Documentation supports future SEO work and content updates like customer reviews and project carousels.
The Final Presentation
The final deliverables included an adaptable logo suite, business cards, van decals with QR codes, a landing page website optimised for local search, and social media footers. Documentation supports future SEO work and content updates like customer reviews and project carousels.
The Outcome
Taylor Made now enjoys a brand identity and digital presence that matches their high-quality craftsmanship, helping attract new clients consistently. The work done together has supported their growing reputation, and the client’s enthusiastic readiness for ongoing updates shows a strong, trusting partnership.
Keep an eye out for their newly branded van rolling around Llanelli soon!
Thank you Andy for supporting me continuously!
The Outcome
Taylor Made now enjoys a brand identity and digital presence that matches their high-quality craftsmanship, helping attract new clients consistently. The work done together has supported their growing reputation, and the client’s enthusiastic readiness for ongoing updates shows a strong, trusting partnership.
Keep an eye out for their newly branded van rolling around Llanelli soon!
Thank you Andy for supporting me continuously!
The Outcome
Taylor Made now enjoys a brand identity and digital presence that matches their high-quality craftsmanship, helping attract new clients consistently. The work done together has supported their growing reputation, and the client’s enthusiastic readiness for ongoing updates shows a strong, trusting partnership.
Keep an eye out for their newly branded van rolling around Llanelli soon!
Thank you Andy for supporting me continuously!
Overcoming design challenges
Overcoming design challenges
Overcoming design challenges
Every project presents unique hurdles. For Taylor Made, our primary challenge was translating the tactile, hands-on nature of carpentry into a digital experience.
We solved this by integrating high-quality project images, detailed process descriptions, and interactive elements that gave visitors a sense of the craftsmanship behind each piece. Complex technical requirements were transformed into clear, engaging narratives.
The result was a website that didn't just show work, but told the story of skill, passion, and precision.
Every project presents unique hurdles. For Taylor Made, our primary challenge was translating the tactile, hands-on nature of carpentry into a digital experience.
We solved this by integrating high-quality project images, detailed process descriptions, and interactive elements that gave visitors a sense of the craftsmanship behind each piece. Complex technical requirements were transformed into clear, engaging narratives.
The result was a website that didn't just show work, but told the story of skill, passion, and precision.
Every project presents unique hurdles. For Taylor Made, our primary challenge was translating the tactile, hands-on nature of carpentry into a digital experience.
We solved this by integrating high-quality project images, detailed process descriptions, and interactive elements that gave visitors a sense of the craftsmanship behind each piece. Complex technical requirements were transformed into clear, engaging narratives.
The result was a website that didn't just show work, but told the story of skill, passion, and precision.
What clients say
Hear from businesses I've helped grow
What clients say
Hear from businesses I've helped grow
What clients say
Hear from businesses I've helped grow
Ready to tell your brand story?
I help brands and businesses stand out with thoughtful, user-focused design and strategies.
whether it’s branding, digital graphics, or marketing materials, I listen closely, dig into your story, and create visuals that connect.
If you want work that’s clear, creative, and a designer who’s easy to work with, let’s chat.
A strong coffee and a friendly conversation are guaranteed!
Ready to tell your brand story?
I help brands and businesses stand out with thoughtful, user-focused design and strategies.
whether it’s branding, digital graphics, or marketing materials, I listen closely, dig into your story, and create visuals that connect.
If you want work that’s clear, creative, and a designer who’s easy to work with, let’s chat.
A strong coffee and a friendly conversation are guaranteed!
Ready to tell your brand story?
I help brands and businesses stand out with thoughtful, user-focused design and strategies.
whether it’s branding, digital graphics, or marketing materials, I listen closely, dig into your story, and create visuals that connect.
If you want work that’s clear, creative, and a designer who’s easy to work with, let’s chat.
A strong coffee and a friendly conversation are guaranteed!
© 2024 Zoe Ann Design. All rights reserved.
© 2024 Zoe Ann Design. All rights reserved.
© 2024 Zoe Ann Design.
All rights reserved.