Chad Punchard Luxury Furniture & Interiors VIP
Chad Punchard Luxury Furniture & Interiors VIP
Chad Punchard Luxury Furniture & Interiors VIP
Crafting a digital presence that tells the story of a passionate carpentry business
Crafting a digital presence that tells the story of a passionate carpentry business
Crafting a digital presence that tells the story of a passionate carpentry business
Branding
Branding
Branding
Brand identity
Brand identity
Brand identity
Digital strategy
Digital strategy
Digital strategy
Process
Process
From sketch to sophisticated & functional brand design
From sketch to sophisticated & functional brand design
From sketch to sophisticated & functional brand design
Rough pencil sketches evolved into a refined visual identity. Each iteration brought us closer to the perfect representation.
Rough pencil sketches evolved into a refined visual identity. Each iteration brought us closer to the perfect representation.
Rough pencil sketches evolved into a refined visual identity. Each iteration brought us closer to the perfect representation.
Discovery research & observations
Discovery research & observations
Discovery research & observations
The Brief
Chad Punchard wanted a premium, fresh brand identity that reflects their refined craftsmanship, commitment to sustainability, and quirky creativity.
The goal was to attract bespoke furniture clients in Swansea with a distinctive visual story rooted in authenticity and innovation.
The design needed to blend gold, black, and white with a fingerprint motif inspired by local artwork representing trust and artisanal mastery.
The Brief
Chad Punchard wanted a premium, fresh brand identity that reflects their refined craftsmanship, commitment to sustainability, and quirky creativity.
The goal was to attract bespoke furniture clients in Swansea with a distinctive visual story rooted in authenticity and innovation.
The design needed to blend gold, black, and white with a fingerprint motif inspired by local artwork representing trust and artisanal mastery.
The Brief
Chad Punchard wanted a premium, fresh brand identity that reflects their refined craftsmanship, commitment to sustainability, and quirky creativity.
The goal was to attract bespoke furniture clients in Swansea with a distinctive visual story rooted in authenticity and innovation.
The design needed to blend gold, black, and white with a fingerprint motif inspired by local artwork representing trust and artisanal mastery.
The Research
We started by diving deep into understanding the business goals and target audience. Research showed strong demand for customisation, sustainability, and clear client collaboration. A market and competitor audit helped identify opportunities to stand out while aligning with the expectations of discerning furniture buyers looking for quality and authenticity.
The Research
We started by diving deep into understanding the business goals and target audience. Research showed strong demand for customisation, sustainability, and clear client collaboration. A market and competitor audit helped identify opportunities to stand out while aligning with the expectations of discerning furniture buyers looking for quality and authenticity.
The Research
We started by diving deep into understanding the business goals and target audience. Research showed strong demand for customisation, sustainability, and clear client collaboration. A market and competitor audit helped identify opportunities to stand out while aligning with the expectations of discerning furniture buyers looking for quality and authenticity.
Identity
Identity
Crafting a logo that speaks woodcraft language
Crafting a logo that speaks woodcraft language
Crafting a logo that speaks woodcraft language
The logo captures the precision and artistry of traditional carpentry. Clean lines mirror woodworking techniques.
The logo captures the precision and artistry of traditional carpentry. Clean lines mirror woodworking techniques.
The logo captures the precision and artistry of traditional carpentry. Clean lines mirror woodworking techniques.
Logo design with a personal touch
Logo design with a personal touch
Logo design with a personal touch
The Ideation
This phase involved translating research insights into initial concepts. Mood boards and visual inspiration guided the creative direction, blending natural texture motifs and bold, clean design elements to reflect Studio Punchards’ unique story and values.
The Ideation
This phase involved translating research insights into initial concepts. Mood boards and visual inspiration guided the creative direction, blending natural texture motifs and bold, clean design elements to reflect Studio Punchards’ unique story and values.
The Ideation
This phase involved translating research insights into initial concepts. Mood boards and visual inspiration guided the creative direction, blending natural texture motifs and bold, clean design elements to reflect Studio Punchards’ unique story and values.
Initial Presentation & Designs
The first round of designs incorporated this research and creative thinking but didn’t fully capture the personal touch the client desired. It was clear we needed to refine and strip back elements that didn’t serve the core brand story. The designs were liked but required more focus and intimacy.
Initial Presentation & Designs
The first round of designs incorporated this research and creative thinking but didn’t fully capture the personal touch the client desired. It was clear we needed to refine and strip back elements that didn’t serve the core brand story. The designs were liked but required more focus and intimacy.
Initial Presentation & Designs
The first round of designs incorporated this research and creative thinking but didn’t fully capture the personal touch the client desired. It was clear we needed to refine and strip back elements that didn’t serve the core brand story. The designs were liked but required more focus and intimacy.
The Redesign
Through collaborative discussions and iterative feedback; and a few coffees; we honed in on a design that truly balanced client vision with market demands. The fingerprint symbol was refined to better simulate wood grain textures, creating a stronger emotional link to craftsmanship and trust.
The Redesign
Through collaborative discussions and iterative feedback; and a few coffees; we honed in on a design that truly balanced client vision with market demands. The fingerprint symbol was refined to better simulate wood grain textures, creating a stronger emotional link to craftsmanship and trust.
The Redesign
Through collaborative discussions and iterative feedback; and a few coffees; we honed in on a design that truly balanced client vision with market demands. The fingerprint symbol was refined to better simulate wood grain textures, creating a stronger emotional link to craftsmanship and trust.
Guidelines
Guidelines
Creating a consistent brand narrative & essence
Creating a consistent brand narrative & essence
Creating a consistent brand narrative & essence
Developed comprehensive brand guidelines ensuring every touchpoint reflects Punchard's craftsmanship and integrity.
Developed comprehensive brand guidelines ensuring every touchpoint reflects Punchard's craftsmanship and integrity.
Developed comprehensive brand guidelines ensuring every touchpoint reflects Punchard's craftsmanship and integrity.
Delivery
Delivery
Complete brand toolkit for a local growing business
Complete brand toolkit for a local growing business
Complete brand toolkit for a local growing business
Delivered a comprehensive brand package including logo, colour palette, typography, and marketing collateral. All of the insights back up every design decision leading to a quality result.
Delivered a comprehensive brand package including logo, colour palette, typography, and marketing collateral. All of the insights back up every design decision leading to a quality result.
Delivered a comprehensive brand package including logo, colour palette, typography, and marketing collateral. All of the insights back up every design decision leading to a quality result.
The VIP treatment
The VIP treatment
The VIP treatment
The Full Process
Throughout, the project followed a careful, client-centred workflow from discovery and workshops through iterative design and feedback. Each stage was guided by clear communication and research-backed decisions, ensuring an aligned and effective final identity.
The Full Process
Throughout, the project followed a careful, client-centred workflow from discovery and workshops through iterative design and feedback. Each stage was guided by clear communication and research-backed decisions, ensuring an aligned and effective final identity.
The Full Process
Throughout, the project followed a careful, client-centred workflow from discovery and workshops through iterative design and feedback. Each stage was guided by clear communication and research-backed decisions, ensuring an aligned and effective final identity.
The Challenges
Balancing client preference with research-driven direction was key. There were moments when client and data points suggested different paths, but open dialogue helped us meet in the middle, resulting in a bespoke identity that was both distinctive and purposeful.
The Challenges
Balancing client preference with research-driven direction was key. There were moments when client and data points suggested different paths, but open dialogue helped us meet in the middle, resulting in a bespoke identity that was both distinctive and purposeful.
The Challenges
Balancing client preference with research-driven direction was key. There were moments when client and data points suggested different paths, but open dialogue helped us meet in the middle, resulting in a bespoke identity that was both distinctive and purposeful.
The Final Presentation
The completed identity included multiple logo variants, a full brand guideline document, and marketing assets. Together, these elements tell a cohesive brand story that highlights Chad Punchards’ artisanal roots, commitment to sustainability, and bold personality.
The Final Presentation
The completed identity included multiple logo variants, a full brand guideline document, and marketing assets. Together, these elements tell a cohesive brand story that highlights Chad Punchards’ artisanal roots, commitment to sustainability, and bold personality.
The Final Presentation
The completed identity included multiple logo variants, a full brand guideline document, and marketing assets. Together, these elements tell a cohesive brand story that highlights Chad Punchards’ artisanal roots, commitment to sustainability, and bold personality.
Going live
Going live
Going live
The Outcome
The new branding met the client’s high standards while standing out strongly in Swansea’s bespoke furniture market. It supports clear communication, consistent application, and growth opportunities, helping Studio Punchards connect deeply with their ideal clients and showcase their craftsmanship with pride.
The Outcome
The new branding met the client’s high standards while standing out strongly in Swansea’s bespoke furniture market. It supports clear communication, consistent application, and growth opportunities, helping Studio Punchards connect deeply with their ideal clients and showcase their craftsmanship with pride.
The Outcome
The new branding met the client’s high standards while standing out strongly in Swansea’s bespoke furniture market. It supports clear communication, consistent application, and growth opportunities, helping Studio Punchards connect deeply with their ideal clients and showcase their craftsmanship with pride.
Ongoing Work
The journey hasn’t finished there, we are still collaborating on new assets and designs and I am eager to see the branding in use live in the real world soon. Thank you to Chad Punchard for all of your support!
Ongoing Work
The journey hasn’t finished there, we are still collaborating on new assets and designs and I am eager to see the branding in use live in the real world soon. Thank you to Chad Punchard for all of your support!
Ongoing Work
The journey hasn’t finished there, we are still collaborating on new assets and designs and I am eager to see the branding in use live in the real world soon. Thank you to Chad Punchard for all of your support!
What clients say
Hear from businesses I've helped grow
What clients say
Hear from businesses I've helped grow
What clients say
Hear from businesses I've helped grow
Ready to tell your brand story?
I help brands and businesses stand out with thoughtful, user-focused design and strategies.
whether it’s branding, digital graphics, or marketing materials, I listen closely, dig into your story, and create visuals that connect.
If you want work that’s clear, creative, and a designer who’s easy to work with, let’s chat.
A strong coffee and a friendly conversation are guaranteed!
Ready to tell your brand story?
I help brands and businesses stand out with thoughtful, user-focused design and strategies.
whether it’s branding, digital graphics, or marketing materials, I listen closely, dig into your story, and create visuals that connect.
If you want work that’s clear, creative, and a designer who’s easy to work with, let’s chat.
A strong coffee and a friendly conversation are guaranteed!
Ready to tell your brand story?
I help brands and businesses stand out with thoughtful, user-focused design and strategies.
whether it’s branding, digital graphics, or marketing materials, I listen closely, dig into your story, and create visuals that connect.
If you want work that’s clear, creative, and a designer who’s easy to work with, let’s chat.
A strong coffee and a friendly conversation are guaranteed!
© 2024 Zoe Ann Design. All rights reserved.
© 2024 Zoe Ann Design. All rights reserved.
© 2024 Zoe Ann Design.
All rights reserved.